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French luxury brand Guy Laroche joins hands with Shinsegae to unveil a new menswear line. This launch is more than just an expansion of the product range — it’s a strategic move to blend French heritage with contemporary sophistication, expanding cultural resonance in the Korean market.
F/W Collections
A suit crafted from the same fabric supplied to world-renowned luxury fashion houses


A knit with an ultra-soft touch, comfortable enough to wear directly against the skin.

Cozy trousers with over 30% wool content, warm enough to wear even in the depths of winter.

This knit is made of 100% Australian extra fine merino wool, offering a soft and lightweight feel.
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